Link building is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worth citing. Link building is about getting other websites to link to pages on your own site. In SEO, these links are called backlinks. Link building refers to marketing efforts to get links from other websites to your website.
It is considered to be one of the most powerful tools for achieving higher rankings in search engines. Andrey Lipattsev, from Google, even confirmed in a Q%26A session that backlinks are an important ranking factor. Link building is the practice of obtaining links from one or more websites to your own. For example, a link from The Wall Street Journal is likely to have a much greater impact than a link from an unknown blogger.
However, if paid marketing isn't the main objective of your SEO strategy or if you want to buy links just to increase your brand's authority, you can opt for paid links. And since these links are not editorially provided (links that are not requested), they have less weight than other types of links. Generating organic traffic through link building is a cornerstone of SEO best practices, so it's no surprise that most major marketing agencies use it as one of their main strategies. With an untracked link, you create a link to your website from another website, but you tell Google not to crawl the destination webpage.
While you can get a link from any online website, the most important thing is to try to get quality links from high-authority sites that are relevant to your business and brand. Obtaining links occurs when other website owners link to your website without you contacting them regarding backlinks. For example, a link from an authorized website, preferably related by topic to your own, is worth more than a random link from a small website that no one knows about. It is also true that links arise naturally as a result of other activities in which the central objective may not be to generate links.
Google began actively trying to find ways to discover websites that manipulated search results by creating low-quality links, and began implementing regular updates aimed specifically at filtering out websites that didn't deserve to be ranked because they had poor links. To understand the importance of link building, it's important to first understand the basic concepts of how a link is created, how search engines view links and what they can interpret from them. Over the years, Google has actively penalized the rankings of websites that have tried to make such excessive use of these techniques, often referred to as overoptimization, in link building. However, most of the time you create links to specialized resources, such as a blog post, tool, research study, or graphic.