How to start a link building campaign Set up the link building tool. Go to the link creation tool, start a new project, or create a new campaign for an existing project. Connect your email account and send your proposal. Keep track of your new links.
Start by implementing an updated guest blogging strategy. Next, mention the top influencers in your post for a good chance of getting a link. If you resist, try looking for broken links and presenting your content. Don't get me wrong, Google is great for finding leads for all types of campaigns, but it's a big obstacle when the goal is speed.
You have to extract the results, check SEO metrics in bulk with a third-party tool and, well, it takes too long. A link building campaign is a set of tactics for acquiring qualified and relevant links from other sites. These tactics allow a website to increase its authority and reputation for search engines and, consequently, improve its ranking in organic search. While it's hard to prove that creating an X number of links had a Y impact on revenue, knowing that the goal is to increase revenue can shape and guide your approach to link building.
After analyzing the links a bit, you realize that there is no link that points to your website that contains this keyword, or that the most relevant deep page does not have any links that point to it. Everything we've mentioned above can be applied to just about any link building tactic, as long as your prospecting process gives you your first and last name. When defining the strategy for your link building campaign, you'll need to think about the types of links you need to get. But when we talk about link building, we usually think of external links, that is, those links that are conquered from other sites, which are also called backlinks or inbound links.
Before you start, it's worth taking note of where you currently rank for your most important keywords, as well as how those rankings change once your link building work really begins. Instead, link building should be a constant stream of activity along with other initiatives, such as content creation, excellent customer service, and social media. Give them the information they're looking for and not only will you build trust, but you'll also get more links to your page, as other websites will see the value of your content. Not to mention that this mentality means that you're moving toward that link-building nirvana of making your website naturally link-worthy and getting links you didn't request.
So wouldn't achieving the goal of having more links help the ranking? Helping with rankings helps generate more traffic and this helps attract more customers, right? All of this is true, but the problem is that sometimes the links you've created can take a while to start having an overall positive effect on rankings. Many marketers have stopped campaigning because they think link building is “annoying” or “disrespectful”. This poses a problem for SEOs because it can be difficult to prove that a link building campaign is successful, even if it achieves certain objectives. Checking the relevance of the website's topic and keeping your links only to the most relevant sources in your industry or business is a good way to develop your link building campaign strategy in an intelligent way.
For example, creating 10 links is not a good goal if creating 10 links has no impact on the company's overall success. .