What are the different types of link building?

It's important to have a good understanding of the types of links you can create, as well as to understand the technical aspects of links. This will provide you with a solid foundation so that you can evaluate the value of different types of links and determine which ones are best for you. These types of links can have the same weight as the editorial links you haven't asked for, but they have the small drawback that you have to work hard to get them and go after them. For example, you can create a survey about the industry and promote it to journalists who think the ideas are interesting enough to write about them and link them together.

This is an example of a link published in an article, but you have actively promoted the content to the journalist. Although this is not always the case, these types of links tend to come from low-quality sources and, in general, they are the ones that Google does not want to account for. This is because you create them and, in fact, promote yourself, which is not what Google is looking for to determine which websites deserve to rank better. Because these links are not editorially provided, they inherently have less weight than other types of links.

In the past, they've been useful for some SEOs working on certain websites, but now you have to be very careful when implementing them. Many techniques like these are the ones that Google has attacked over the years, and websites have been penalized for exaggerating. The types of links you choose to include in your strategy should depend on your existing link profile, but in general, you should avoid links that aren't provided in an editorial way. Instead, you should focus on tactics that will provide you with editorial links that add value to your website and business.

If you want to quickly identify if a link uses the nofollow attribute or not, you can do so with MozBar, which will automatically highlight these types of links on any page. Link building is a method of linking hyperlinks from other websites to your own. A hyperlink (also known as a link) is a way for online users to navigate between pages on the web. Search engines like Google use hyperlinks to analyze or, in a more SEO term, “crawl” the web.

Google will crawl the links between each page of your site and then crawl the links between entire websites. Link building is not an easy task. Some take months or even years to master. While each of the respondents identified several preferred strategies, guest posts top the list.

An overwhelming majority of specialists consider it to be one of the most effective ways to grow a backlink portfolio. As part of the link building strategy, guest posting serves as a means of increasing the visibility of your website on someone's blog by placing a link on it. Links can be placed in the body of the text or in the “About the Author” section with the “Don't Follow” attribute, as long as the blog owner allows you to. In turn, you can place a link on your website to that blog, so that the blogger also increases the visibility of his blog.

This is a bit of a controversial technique; basically, you put a URL in your message or comment. Treat this strategy wisely, as Google doesn't like spam links. Make sure that your link and message contain information that is relevant and valuable to readers. This strategy usually includes guest posts, forums, and blog comments (more below).

In fact, this approach improves the visibility of your website and accumulates traffic, provided that it has been placed correctly, with no intention of spam. According to Google, guest posting or guest blogging is a method used by blog or site owners to increase traffic to their sites and generate backlinks. If done correctly, guest bloggers offer to write content for other similar blogs in their industry as guest bloggers. But it can easily become an unnatural link building strategy if the blog post has a large number of outbound links, or if you ask for a dofollow link to your website in exchange or any kind of “free” content scheme with keyword-rich anchor texts.

That said, you should know the attributes and do your best to create a variety of links to your website. If you create 100 accounts on different social networks and they all link to your website, it can be a sign of unnatural link tactics. Often, these are the links that will stand the test of time and will be valuable to you long after you place the link. Any link intended to manipulate the PageRank or the ranking of a site in Google search results can be considered part of a link scheme and a violation of the Google Webmaster Guidelines.

Therefore, if you buy an advertising banner on a website that links to you, Google says that you should add the nofollow attribute so that they know that no PageRank is transferred to that link. Google examines sites that are constantly creating and removing links from your site and can find out if anyone is selling links. One or two links to the entire site won't raise any suspicion, but if you're going to abuse this feature, Google will most likely place it in the category of unnatural links. Payman Taei is the co-founder of Respona, the comprehensive public relations and link building tool that combines personalization with productivity.

You won't necessarily get a penalty for linking too much to other people, but it's important to understand exactly how links work. We asked 850 SEO and digital specialists about their goals, their experience in their niche and, most importantly, the link building strategies they use to grow their backlink profile. According to the survey, link building strategies are mainly used to improve search engine rankings and boost website traffic (94.39% and 79.02% of experienced users, respectively). SEMrush provides essential tools for link building and content creation, whether you execute your marketing plan yourself or trust others to do it for you.

If you've found something interesting, move the mentions to the Link Building tool and start communicating with the authors. To get more backlinks in your guest post, you can include some links to your partners; they will return the favor by including links to you from their blogs or from their own guest posts that they are writing for other sites. .