What is enhanced link attribution?

Improved link attribution improves the accuracy of the In-Page Analytics report by automatically differentiating between multiple links to the same URL on a single page using link element identifiers. Improved link attribution is a Google Analytics feature that differentiates between identical links on the same page. Improved link attribution differentiates between links to the same URL. By checking the ID of the main element, you can control how the plugin should look.

When you enable improved link attribution, you can view page analysis reports and compare link performance on a single page. The improved link attribution update can now track EVERY link on a page, in addition to telling us if a link from the content of a page is as effective as a link from a tab on the same page.