What is the goal of backlinks?

In essence, backlinks to your website are a signal to search engines that others endorse your content. If many sites link to the same web page or website, search engines can infer that the content is worth linking and, therefore, it is also worth appearing on a SERP. The ultimate goal of creating links is to increase the performance of your website. You really want more traffic, engagement, and conversions.

Link building is the practice of creating one-way hyperlinks (also known as “backlinks”) to a website with the aim of improving visibility in search engines. Common link building strategies include content marketing, creating useful tools, email outreach, building broken links, and public relations. The purpose of a backlink analysis is to determine which websites link to you, what pages on your site and why they're linking. To create a personalized and realistic link building campaign strategy, you need to do a thorough analysis to identify your objectives, resources and opportunities.

Today I want to talk about the possible metrics that you can monitor in your own link campaign, to ensure that you're meeting these broader objectives and maximizing your link campaigns. For the link building campaign strategy, remember that your main objective is to identify opportunities for organic traffic to the linkable assets that currently exist or that you intend to create. The goal of link building is to get more people to link to your site, but if you spend ninety percent of your time trying to get links and ten percent of your time producing content, you're unlikely to get the quality backlinks you were looking for.